DECIDE SHIFT SUCCEED

Experienced media coaches with over two decades of dealing with the press, both on camera and off.

Learn More

Services

The most effective communication is conversation

Customized training for you and your team.

Get in Touch

Make your story worth retelling

It doesn’t matter if it’s an informal chat across a table or a presentation in front of several hundred people. 

Determine your audience’s needs

Craft your message clearly and succinctly

Finish Strong

Handle the Hot Seat

Whether it’s a phone interview for a trade publication, a press release, or a comment on breaking news, spokespeople have to be ready, educated, and sure of their message.

Guide an Interview

Engage the Reporter

Create Powerful word Choices

Develop Relationships with Reporters

Put your Best Foot Forward

You don’t just want a job. You want a career fit. 

 We have helped candidates of every age and experience level to:

Find the right fit

Understand the interview process

Listen. Learn. Wait. Respond.

Choose the right words for maximum impact

Be Your Brand

Personal branding is not just a catch phrase—it’s a way to create credibility, respect, and success. We have helped hundreds of college applicants, young professionals, and seasoned executives identify and build on what they do best.

Realize your strengths

Identify opportunities for improvement 

Move away from what has “always worked”

Build a plan to market yourself

Be Seen. Be Heard. Be Taken Seriously.

Communication skills that stand out are essential to take your business relationships to the next level. 

Grab your audience’s attention

Be read

Entice curiosity and leave them wanting more

Have your call returned

Follow through with more than self-promotion

Social Isn’t Just for Media

We show you how to lead and finish with your most attractive and compelling real-life self.

Converse with total strangers

Read a room 

Know what to wear (and when)

Capitalize on generational differences

Navigate restaurants, events, bars, clubs, wine lists...

Meet Your Team

Jodi Daley

Founder

Norma Lana

Executive Trainer / Writing Coach

Mary Hannon

Group Facilitator

Sayle Milne

Group Facilitator / Wine Educator

Duncan Byrnes

UX & UI Design

Process

Person icon

Tell us what goals and experience you have.

Folder icon

Identify when you need results.

Determine what you’re willing to do to make it happen. 

Pricing

Initial Consultation

​

No Charge

Preliminary Research

(per day)

$2,500

Private Coaching

(1.5 Hours)

$2,500

Half-Day Group Coaching

Session + Video

​

$4,000

Full Day Group Coaching

Session & Video

(2 - 3.5 hours sessions | up to 5 people)

$2,500

Presentations | Workshops

(for larger groups)

​

Pricing On Request

  • Charges for follow-up (phone/Skype) determined on a case-by-case basis

​

  • All travel (business class only) to be billed at cost

A custom built plan for you

230 West End Avenue, Suite 4E

New York NY 10023-3662

​​

Tel: (212) 873-9165‬​

Contact

Customized Training for You and Your Team

​

Experienced media coaches with over two decades of dealing with the press, both on camera and off.

© 2026 All Rights Reserved

DECIDE SHIFT SUCCEED

Experienced media coaches with over two decades of dealing with the press, both on camera and off.

Learn More

Services

The most effective communication is conversation

Customized training for you and your team.

Get in Touch

Make your story worth retelling

It doesn’t matter if it’s an informal chat across a table or a presentation in front of several hundred people. 

Determine your audience’s needs

Craft your message clearly and succinctly

Finish Strong

Handle the Hot Seat

Whether it’s a phone interview for a trade publication, a press release, or a comment on breaking news, spokespeople have to be ready, educated, and sure of their message.

Guide an Interview

Engage the Reporter

Create Powerful word Choices

Develop Relationships with Reporters

Put your Best Foot Forward

You don’t just want a job. You want a career fit. 

 We have helped candidates of every age and experience level to:

Find the right fit

Understand the interview process

Listen. Learn. Wait. Respond.

Choose the right words for maximum impact

Be Your Brand

Personal branding is not just a catch phrase—it’s a way to create credibility, respect, and success. We have helped hundreds of college applicants, young professionals, and seasoned executives identify and build on what they do best.

Realize your strengths

Identify opportunities for improvement 

Move away from what has “always worked”

Build a plan to market yourself

Be Seen. Be Heard. Be Taken Seriously.

Communication skills that stand out are essential to take your business relationships to the next level. 

Grab your audience’s attention

Be read

Entice curiosity and leave them wanting more

Have your call returned

Follow through with more than just obvious self-promotion

Social Isn’t Just for Media

We show you how to lead and finish with your most attractive and compelling real-life self.

Converse with total strangers

Read a room 

Know what to wear (and when)

Capitalize on generational differences

Navigate restaurants, events, bars, clubs, and wine lists

Meet Your Team

Jodi Daley

Founder

Norma Lana

Executive Trainer / Writing Coach

Sayle Milne

Group Facilitator / Wine Educator

Mary Hannon

Group Facilitator

Duncan Byrnes

UX & UI Design

Process

Person icon

Tell us what goals and experience you have.

Folder icon

Identify when you need results.

Determine what you’re willing to do to make it happen. 

Pricing

Initial Consultation

​

No Charge

Preliminary Research

(per day)

$2,500

Private Coaching

(1.5 Hours)

$2,500

Half-Day Group Coaching

Session + Video

​

$4,000

Full Day Group Coaching

Session & Video

(2 - 3.5 hours sessions | up to 5 people)

$2,500

Presentations | Workshops

(for larger groups)

​

Pricing On Request

  • Charges for follow-up (phone/Skype) determined on a case-by-case basis
  • All travel (business class only) to be billed at cost

A custom built plan for you

230 West End Avenue, Suite 4E

New York NY 10023-3662

​​

Tel: (212) 873-9165‬​

Contact

Customized Training for You and Your Team

​

Experienced media coaches with over two decades of dealing with the press, both on camera and off.

​

© 2026 All Rights Reserved

DECIDE SHIFT SUCCEED

Experienced media coaches with over two decades of dealing with the press, both on camera and off.

Learn More

Services

The most effective communication is conversation

Customized training for you and your team.

Get in Touch

Make your story worth retelling

It doesn’t matter if it’s an informal chat across a table or a presentation in front of several hundred people. 

Determine your audience’s needs

Craft your message clearly and succinctly

Finish Strong

Handle the Hot Seat

Whether it’s a phone interview for a trade publication, a press release, or a comment on breaking news, spokespeople have to be ready, educated, and sure of their message.

Guide an Interview

Engage the Reporter

Create Powerful word Choices

Develop Relationships with Reporters

Put your Best Foot Forward

You don’t just want a job. You want a career fit. 

 We have helped candidates of every age and experience level to:

Find the right fit

Understand the interview process

Listen. Learn. Wait. Respond.

Choose the right words for maximum impact

Be Your Brand

Personal branding is not just a catch phrase—it’s a way to create credibility, respect, and success. We have helped hundreds of college applicants, young professionals, and seasoned executives identify and build on what they do best.

Realize your strengths

Identify opportunities for improvement 

Move away from what has “always worked”

Build a plan to market yourself

Be Seen. Be Heard. Be Taken Seriously.

Communication skills that stand out are essential to take your business relationships to the next level. 

Grab your audience’s attention

Be read

Entice curiosity and leave them wanting more

Have your call returned

Follow through with more than just obvious self-promotion

Social Isn’t Just for Media

We show you how to lead and finish with your most attractive and compelling real-life self.

Converse with total strangers

Read a room 

Know what to wear (and when)

Capitalize on generational differences

Navigate restaurants, events, bars, clubs, and wine lists

Meet Your Team

Jodi Daley

Founder

Norma Lana

Executive Trainer / Writing Coach

Sayle Milne

Group Facilitator / Wine Educator

Mary Hannon

Group Facilitator

Duncan Byrnes

UX & UI Design

Process

Person icon

Tell us what goals and experience you have.

Folder icon

Identify when you need results.

Determine what you’re willing to do to make it happen. 

Pricing

Initial Consultation

​

No Charge

Preliminary Research

(per day)

$2,500

Private Coaching

(1.5 Hours)

$2,500

Half-Day Group Coaching

Session + Video

​

$4,000

Full Day Group Coaching

Session & Video

(2 - 3.5 hours sessions | up to 5 people)

$2,500

Presentations | Workshops

(for larger groups)

​

Pricing On Request

  • Charges for follow-up (phone/Skype) determined on a case-by-case basis
  • All travel (business class only) to be billed at cost

A custom built plan for you

230 West End Avenue, Suite 4E

New York NY 10023-3662

​​

Tel: (212) 873-9165‬​

Contact