DECIDE SHIFT SUCCEED
Experienced media coaches with over two decades of dealing with the press, both on camera and off.
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Services
The most effective communication is conversation
Customized training for you and your team.
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Make your story worth retelling
It doesn’t matter if it’s an informal chat across a table or a presentation in front of several hundred people.
Determine your audience’s needs
Craft your message clearly and succinctly
Finish Strong
Handle the Hot Seat
Whether it’s a phone interview for a trade publication, a press release, or a comment on breaking news, spokespeople have to be ready, educated, and sure of their message.
Guide an Interview
Engage the Reporter
Create Powerful word Choices
Develop Relationships with Reporters


Put your Best Foot Forward
You don’t just want a job. You want a career fit.
We have helped candidates of every age and experience level to:
Find the right fit
Understand the interview process
Listen. Learn. Wait. Respond.
Choose the right words for maximum impact
Be Your Brand
Personal branding is not just a catch phrase—it’s a way to create credibility, respect, and success. We have helped hundreds of college applicants, young professionals, and seasoned executives identify and build on what they do best.
Realize your strengths
Identify opportunities for improvement
Move away from what has “always worked”
Build a plan to market yourself


Be Seen. Be Heard. Be Taken Seriously.
Communication skills that stand out are essential to take your business relationships to the next level.
Grab your audience’s attention
Be read
Entice curiosity and leave them wanting more
Have your call returned
Follow through with more than self-promotion
Social Isn’t Just for Media
We show you how to lead and finish with your most attractive and compelling real-life self.
Converse with total strangers
Read a room
Know what to wear (and when)
Capitalize on generational differences
Navigate restaurants, events, bars, clubs, wine lists...

Meet Your Team

Jodi Daley
Founder

Norma Lana
Executive Trainer / Writing Coach

Mary Hannon
Group Facilitator

Sayle Milne
Group Facilitator / Wine Educator
Duncan Byrnes
UX & UI Design
Process

Tell us what goals and experience you have.

Identify when you need results.
Determine what you’re willing to do to make it happen.
Pricing
Initial Consultation
No Charge
Preliminary Research
(per day)
$2,500
Private Coaching
(1.5 Hours)
$2,500
Half-Day Group Coaching
Session + Video
$4,000
Full Day Group Coaching
Session & Video
(2 - 3.5 hours sessions | up to 5 people)
$2,500
Presentations | Workshops
(for larger groups)
Pricing On Request
- Charges for follow-up (phone/Skype) determined on a case-by-case basis
- All travel (business class only) to be billed at cost
A custom built plan for you
230 West End Avenue, Suite 4E
New York NY 10023-3662
Tel: (212) 873-9165
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